Tuesday, December 31, 2019

Reaction Rate Constant Definition and Equation

The rate constant is a proportionality factor in the rate law of chemical kinetics that relates the molar concentration of reactants to reaction rate. It is also known as the reaction rate constant or reaction rate coefficient and is indicated in an equation by the letter k. Key Takeaways: Rate Constant The rate constant, k, is a proportionality constant that indicates the relationship between the molar concentration of reactants and the rate of a chemical reaction.The rate constant may be found experimentally, using the molar concentrations of the reactants and the order of reaction. Alternatively, it may be calculated using the Arrhenius equation.The units of the rate constant depend on the order of reaction.The rate constant isnt a true constant, since its value depends on temperature and other factors. Rate Constant Equation For a general chemical reaction: aA bB → cC dD the rate of the chemical reaction may be calculated as: Rate k[A]a[B]b Rearranging the terms, the rate constant is: rate constant (k) Rate / ([A]a[B]a) Here, k is the rate constant and [A] and [B] are the molar concentrations of the reactants A and B. The letters a and b represent the order of the reaction with respect to A and the order of the reaction with respect to b. Their values are determined experimentally. Together, they give the order of the reaction, n: a b n For example, if doubling the concentration of A doubles the reaction rate or quadrupling the concentration of A quadruples the reaction rate, then the reaction is first order with respect to A. The rate constant is: k Rate / [A] If you double the concentration of A and the reaction rate increases four times, the rate of the reaction is proportional to the square of the concentration of A. The reaction is second order with respect to A. k Rate / [A]2 Rate Constant From the Arrhenius Equation The rate constant may also be expressed using the Arrhenius equation: k Ae-Ea/RT Here, A is a constant for the frequency of particle collisions, Ea is the activation energy of the reaction, R is the universal gas constant, and T is the absolute temperature. From the Arrhenius equation, it is apparent that temperature is the main factor that affects the rate of a chemical reaction. Ideally, the rate constant accounts for all of the variables impacting reaction rate. Rate Constant Units The units of the rate constant depend on the order of reaction. In general, for a reaction with order a b, the units of the rate constant are mol1−(mn) ·L(mn)−1 ·s−1 For a zero order reaction, the rate constant has units molar per second (M/s) or mole per liter per second (mol ·L−1 ·s−1)For a first order reaction, the rate constant has units of per second of s-1For a second order reaction, the rate constant has units of liter per mole per second (L ·mol−1 ·s−1) or (M−1 ·s−1)For a third order reaction, the rate constant has units of liter squared per mole squares per second (L2 ·mol−2 ·s−1) or (M−2 ·s−1) Other Calculations and Simulations For higher order reactions or for dynamic chemical reactions, chemists apply a variety of molecular dynamics simulations using computer software. These methods include Divided Saddle Theory, the Bennett Chandler procedure, and Milestoning. Not a True Constant Despite its name, the rate constant isnt actually a constant. It only holds true at a constant temperature. Its affected by adding or changing a catalyst, changing the pressure, or even by stirring the chemicals. It doesnt apply if anything changes in a reaction besides the concentration of the reactants. Also, it doesnt work very well if a reaction contains large molecules at a high concentration because the Arrhenius equation assumes reactants are perfect spheres that perform ideal collisions. Sources Connors, Kenneth (1990).  Chemical Kinetics: The Study of Reaction Rates in Solution. John Wiley Sons. ISBN 978-0-471-72020-1.Daru, Jà ¡nos; Stirling, Andrà ¡s (2014). Divided Saddle Theory: A New Idea for Rate Constant Calculation. J. Chem. Theory Comput. 10 (3): 1121–1127. doi:10.1021/ct400970yIsaacs, Neil S. (1995). Section 2.8.3.  Physical Organic Chemistry  (2nd ed.). Harlow: Addison Wesley Longman. ISBN 9780582218635.IUPAC (1997)  Compendium of Chemical Terminology, 2nd ed. (the Gold Book).Laidler, K. J., Meiser, J.H. (1982).  Physical Chemistry. Benjamin/Cummings. ISBN 0-8053-5682-7.

Monday, December 23, 2019

Character Analysis Of Vicki-Tikki Tavi - 1727 Words

What motivates a person or character in text to undertake a mission. Rikki-Tikki-Tavi by Rudyard Kipling is a fictional narrative that demonstrates that characters in text undertake a mission because of multiple motivations. The narrative begins by introducing the reader to Rikki-Tikki-Tavi and the human family, as well as the initial conflict of Rikki-Tikki being washed away from his mongoose family and ends up being adopted by the human family. Soon thereafter, Rikki-Tikki encounters the story’s most important conflict, battling the snakes, and while engaging in his mission to kill the snakes, Rikki killed Karait the dusty brown snakeling, Rikki then engaged in battle with Nag and won, Rikki lastly slaughtered Nagaina. The resolution†¦show more content†¦An example of this from another text called David Copperfield by Charles Dickens is that when Steerforth shows protection and love for David that David quickly responds with loyalty and admiration which is like how Rikki Tikki responded to the family when they protected him. Yet another quote from the story that demonstrates that Rikki Tikki Tavi is motivated to destroy the snakes because he is giving love and protection back to the adoptive human family is when the text states, â€Å"They took him into the house, and a big man picked him up between his finger and thumb and said he was not dead but half choked. So they wrapped him in cotton wool, and warmed him over a little fire, and he opened his eyes and sneezed.† The 4 specific parts that show the family’s love are when they took him into the house, when the big mank held him, when they warmed him over a little fire, and when they wrapped him in cotton. When they took him into the house this shows love because only people with love in their heart will take a wild animal into their house, also when the Big man picked up Rikki this shows immense trust and love because he is willing to love and protect an animal that he h as just met, when the family wrap him in cotton and warm him over a little fire they show protection and love for Rikki because they have

Sunday, December 15, 2019

Osce Scenarios Free Essays

OSCE Scenarios ONE You are a 72 year old lady. This morning you were hanging your freshly laundered curtains, when you suddenly felt dizzy and you remember nothing after that, until your friend was calling your name. You have no idea how you ended up on the floor. We will write a custom essay sample on Osce Scenarios or any similar topic only for you Order Now You have had a few dizzy spells No SOB or chest pain. You have the odd â€Å"missing heart beat† not too troublesome. Otherwise you are fit and well. You were not incontinent during the attack. TWO You are a 42 year old professional trombone player. You are rehearsing for a tour abroad. Last night you seemed OK just a bit tired and possibly had a bit of a fever. This morning you woke up with severe left sided chest pain aggravated by deep breathing and coughing. You are very frightened because your sister had a pulmonary embolism after the birth of her baby. There is no sputum or haemoptysis. You had slight asthma as a child. You haven’t got much of a cough, but feel SOB and frightened to breathe deeply. Your general health is good and you’ve had no serious illnesses in the past. THREE You are a 35 year old man who came to AE with pain when passing urine and discomfort for 3-4 days. You think that there was a little blood in your urine once. You are gay and not practice safe sex. (DO NOT VOLUNTEER THIS INFORMATION UNLESS YOU ARE ASKED. ) You are not particularly bothered about HIV. Generally your attitude is rather cavalier and have had several sexual partners in the past. FOUR You are the wife of an 82 year old man and you brought him into AE because you are frightened and worried about him. For the last 3-4 days he’s been increasingly confused and today he started to get verbally abusive. He has never had psychiatric problems. This is most unlike his normal self. He feels a bit hot to you and his urine has been a bit smelly. He has mild, diet controlled diabetes and â€Å"some prostate problem† otherwise he has been remarkably healthy. FIVE You are the father of a 3 year old girl. Your wife and you separated 2 years ago and she is the main carer for the child. You have her every other weekend. You are rather vague about the child’s health, mainly because she does not live with you. DO NOT VOLUNTEER THE FOLLOWING INFORMATION: You have been sexually abusing the girl for some time and obviously don’t want your ex-wife to find out, or anyone else for that matter. Therefore, you want this problem sorted out now. SIX You are a 72 year old heterosexual man. For the last few weeks you have noticed increasing difficulty with passing urine, terminal dribbling and a pressure feeling in your lower abdomen,. Your general health is fairly good but lately you have lost some weight and you’ve become impotent. SEVEN You are the mother of a 3 year old boy. This afternoon he fell off the slide in the park (about 2m high). He was sick once about 5 minutes after the accident, he was NKOD but has complained of headache ever since. He is alert and had something to eat about half an hour ago which stayed down. You are worried about the effects of the injury and have no idea what to look out for. EIGHT You brought your 6 month old baby to AE as you are very anxious about her. She developed a cold, cough and temperature 3 days ago. She has not been eating well but she has no DV. This morning you noticed that she is covered in a rash from head to foot. She is up to date with her immunisations (BUT DO NOT VOLUNTEER THIS INFORMATION. ) In a nearby school there are three confirmed cases of measles. You are convinced that your child has meningitis and you know this can be a fatal illness. Therefore, you think she should be admitted to hospital. NINE You are a 30 year old unemployed man. You have been abusing a variety of drugs, including diazepam, dihydrocodeine, amphetamine and cocaine in the past. You have an agreement with your GP that he will prescribe 90 tablets of Diazepam 5mg a month. However, recently you have been quite agitated and been taking more than the prescribed dose. When you are broke for money you also sell some of your tablets on the black market. You came today asking the receptionist to reissue your prescription saying that the previous was stolen from you. You are determined not to leave until you get some more tablets. Anyway, you can’t see what all the fuss is about. A few more tablets are neither here nor there and you are fed up with these dragons, called receptionists. You decided to duff them up a bit! TEN You are the mother of a 12 year old boy. He fell and cut his knee this morning at school. You brought him to AE and after a long wait one of the junior doctors stitched his knee. The AE charge nurse checked that your son has not had a tetanus booster since he was 3 years old and informed you that he needs a booster today. You agreed to this. The young doctor proceeded to administer the injection that the nurse gave him. The young doctor was very friendly and nice to your son but appeared nervous with shaky hands. After he gave the jab he seemed very anxious and it transpired that it was the wrong injection. He hasn’t checked the vial before administering the vaccine. You are flabbergasted and furious and threaten to sue the hospital. ELEVEN You are a27 year old man from the Ivory Coast. You have been resident in the UK for 3 years and recently returned to your country for a family visit. As you lived in Africa most of your life you did not think it was important to take malaria precautions. You’ve been feverish and felt rotten for two days with the light hurting your eyes, your neck and back of your head and you have terrible griping pains in your upper abdomen on both sides. DO NOT VOLUNTEER THE INFORMATION THAT YOU HAVE JUST COME BACK FROM AFRICA! TWELVE You are a 29 year old woman who works as a solicitor in a big city law firm. This is a very prestigious job with high pressure and long working hours. Your main way of de-stressing is going to the gym at night. Two days ago your â€Å"back went† for the third time in six months and this morning you could hardly get out of bed and get dressed. The pain is really severe, especially when you bend down and at times like a knife in your back. You are not too bad at rest. The pain does radiate down your buttock to the back of your leg, but you have no pins and needles, loss of motor function or abnormal sensation. You are fed up and worried you might lose your job if you keep taking time off. One of your friends is a doctor and he told you that X rays are useless and you must have an MRI scan to see if you’ve got a slipped disc. You won’t budge unless the AE doctor agrees to do this. YOU WON’T BE FOBBED OFF! THIRTEEN You are a 58 year old Pakistani man,. You were diagnosed as a diabetic in 1999 and hypertensive in 2001. You take metformin, gliclazide and enalapril. Last week you came to the practice nurse for a blood test and this morning the practice receptionist rang you to say that you must come in to see the doctor to discuss the result of your recent blood test. You are really worried and think there is something horribly wrong. Your mother and aunt were both diabetic and died How to cite Osce Scenarios, Papers

Saturday, December 7, 2019

New Beginnings free essay sample

Throughout my life, soccer has always been a huge part of my existence. Starting at the age of four I began to fiddle around with a soccer ball and learn to love the sport for what it was.I had always admired older girls for their sportsmanship and had hoped to be apart of that one day. I loved the feeling of scoring a goal and helping out my team. That thrill I had learned as a young child had stayed with me and was the ultimate driving force that caused me to keep continuing soccer and trying my hardest at it. When middle school rolled around soccer became more difficult to love. In the seventh grade I walked into school excited for the first day of soccer tryouts after school and couldn’t wait to see what it would entail. Until, the end of the day came and the realization hit me in the middle of tryouts that soccer was no longer a small thing you did for fun. We will write a custom essay sample on New Beginnings or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It was a harsh game that you had to physically keep up with. Due to my lack of being in shape, I got cut from the seventh grade soccer team. I had never been so heart breakingly devastated in my entire life. I couldn’t grasp why it was that every girl I had played soccer with up till now had made the team except for myself. This is what drove my passion even more. I made a vow to myself that I would work hard and try again to make that soccer team the following year, and indeed I did. I spent my whole summer training for it and told myself over and over again I could do it, and I did. Soccer up until my junior was a blast. I had tried my hardest throughout the years to keep up physically and mentally with the game, but when we got a new coach my junior year, everything changed. I had to start all over again with earning my place on that team. No matter how hard I continued to try, my coach never played me. I went in once a game sometimes for a short duration of 5-7 minutes and then my time had been served and the game was over. This continued throughout the soccer season of my junior year and I tried my hardest to stay positive. When I went back to join the team my senior year, nothing had changed. I still continued to try my hardest, and get no explanation as to why I wasn’t playing when every other senior girl was. After countless of nights spent wallowing on the couch with my mom about how unfair I was being treated, I decided enough was enough. Growing up as a kid I would constantly hear from my parents: â€Å"Quitting is not an option.† This had always been my motto and I felt ashamed to think that I was quitting something. However, this is not considered quitting. Something in my life that I used to love, was causing me an abundance of stress and pain, to the point where I started evaluating my self-worth, I believe that it wasn’t worth sacrificing my self-esteem for. I look at myself leaving the soccer team my senior year as a step toward my future in a positive light. No longer, will I spend another night beating myself up on questioning why I wasn’t good enough. Through this experience I learned more about myself than I ever had before. I was able to focus more on my main interests such as writing and exploring. I truly am thankful for this experience and feel as if it was a necessary stepping stone towards my success in other fields. I most importantly learned that it is okay to put yourself first sometimes, and I overall gained a new self-worth.

Friday, November 29, 2019

Big 5 Advertisement Analysis Essay Example

Big 5 Advertisement Analysis Essay Audience / purpose Who does the text target? What does the author wish to achieve through the text? The text targets Malaysian motorcycle owners. The purpose of the text is to convince the owners to buy The Tata Nano instead of their motorcycles. Which means the text is an advertisement aimed at potential customers. Content / theme What is literally ‘happening’ in the text? What is it about? What are the main ideas of the text? There is an image of a full motorcycle with 5 people on it. The text mentions a new law that bans Malaysian people from riding a motorcycle with more than 2 passengers. The image on the text refers to that information and shows a case which is forbidden in Malaysia. The main idea is that if such law is present, the same amount of people can only be carried in the advertised product. That is why the ad tells the audience to buy the car and benefit of it. Tone / mood How does the text make you and/or the target audience feel? Describe the atmosphere of the text. The tone is suggestive, casual, especially in the sentence â€Å"Now you can afford it, why still go for a motorcycle? † which highlights the fact that the normal thing to do would be buying the product for the price you could’ve bought something not as efficient with. Also, The image on the text is stuffy and crowded however the vibrant colors prevent a negative mood forming. Stylistic devices How does the author use language to convey a sentiment or message? We will write a custom essay sample on Big 5 Advertisement Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Big 5 Advertisement Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Big 5 Advertisement Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer What kinds of linguistic tools does he/she employ? The bright yellow color of the car in the right bottom corner causes the attention of the audience to shift to the car image. The fact that every other color is smooth but the color of the car is quite sharp and out there, emphasizes the existence of the car. The biggest use of language is the reference to the motorcycles, which the audience aimed at owns, as a â€Å"burden†. The metaphor is used to show the audience how going for the roduct advertised would be a better option than the motorcycle, which can now only carry 2 passengers and is risky to travel with. Structure How is the text organized, literally (i. e. layout/formatting)? What kinds of structural elements of a particular text type do you see? The text has the image of the full motorcycle in the middle, which depicts the current situation of the audience. However, in the corner, a little image of the car, which perhaps may be the exact product advertised or the l ogo of the company is shown. The location of the two images and the size of them underline that the majority of the society is a part of the bigger image on the text which is the risky and uncomfortable option. But a small part owns the Tata Motors, which are a bright new idea thrown out there for the comfort of the audience while traveling. The writing is located on the top left corner and it is black which is chosen because the writing states facts and is made up of clear, straight up sentences. The word ‘burden’ in the title is colored because it attracts attention to the word.

Monday, November 25, 2019

Prime Minister John Turner Biography

Prime Minister John Turner Biography John Turner was a Prime Minister in waiting for too long. By the time John Turner had waited out the Trudeau era and was elected Leader of the Liberal Party to become Prime Minister in 1984, the country was fed up with the Liberal government. Turner himself seemed out of date and out of touch. He made a number of political gaffes, including calling an early election, and the Conservatives won a massive majority. For six years as Leader of the Opposition, John Turner fought, unsuccessfully, against free trade with the United States. Prime Minister of Canada 1984 Birth June 7, 1929, in Richmond, Surrey, England. John Turner came to Canada as a young child in 1932. Education BA - University of British ColumbiaRhodes Scholar, BA in Jurisprudence, BCL, MA - Oxford UniversityUniversity of Paris Profession Lawyer Political Affiliation Liberal Party of Canada Ridings (Electoral Districts) Over the years, Turner held ridings in three different provinces - Quebec, Ontario and British Columbia. St-Laurent - St-Georges 1962-68Ottawa-Carleton 1968-76Vancouver Quadra 1984-93 Political Career of John Turner John Turner was first elected to the House of Commons in 1962.He was a Minister without Portfolio from 1965 to 1967, and Minister of Consumer and Corporate Affairs from 1967 to 1968.He ran for the leadership of the Liberal Party in 1968 but lost to Pierre Trudeau.In 1968, John Turner became Solicitor General of Canada.He was Minister of Justice from 1968 to 1972.From 1972 to 1975, John Turner was Minister of Finance. In 1974, his second budget was voted down in the House of Commons, and a general election was called.The Liberals won the 1974 general election and John Turner was again appointed Minister of Finance.Unhappy with the job of Minister of Finance and the economic policy of the government, John Turner resigned in 1975 to return to the practice of law in Toronto.When Prime Minister Pierre Trudeau retired in 1984, John Turner was elected Leader of the Liberal Party of Canada.John Turner was sworn in as Prime Minister of Canada in 1984.A series of patronage appointments by both Pierre Trudeau and John Turner, and an electorate tired of 16 years of Liberal government led to a Conservative victory in the 1984 general election. Brian Mulroney became Prime Minister. John Turner stayed as Leader of the Opposition for six years from 1984 to 1990.He retired from politics in 1993 and returned to the practice of law.

Friday, November 22, 2019

Benefits Of Customer Relationship Management Essay

Benefits Of Customer Relationship Management - Essay Example Studies show that CRM was developed because consumer differed in their spending habits and preferences. If all consumers were alike, there would be less need for CRM. Consequently, understanding customer profitability and drivers can enable customers to better customize their offerings to optimize the general value of their client portfolio (Kaufmann, 2013). The attention that organizations are currently giving CRM is because today’s marketing environment is highly concentrated and more competitive. CRM is an enterprise-oriented concept covering all sections of a business (Baran and Galka, 2013). In addition, besides customer service, CRM would also encompass manufacturing, assembling, purchasing, product testing, sales and engineering, human resource, and marketing. CRM is a complex concept that mines customer information, which has been retrieved from all customer touch points, which then creates and supports the organizations to have a comprehensive perspective of the custo mer (Kaufmann, 2013). The result is that organizations can identify and determine the right category of customers and forecast the trend of their future purchases. CRM is also an all-embracing concept that smoothly incorporates field support operations, customer service, sales, and other processes that concern customers. CRM is a concept touching on how companies can retain their most profitable clients and simultaneously lower costs and increase values of engagement that then increases profitability (Baran and Galka, 2013).  

Wednesday, November 20, 2019

Gun Control Laws Essay Example | Topics and Well Written Essays - 1750 words

Gun Control Laws - Essay Example Moreover, increased cases of mass killings in America have raised social distress and concerns. As defined, assault weapons are semi-automatic weapons that incorporate features of military weapons. Assault weapons also entails all forms of â€Å"avotomat kalishnikovs† commonly referred to as â€Å"AK-47 S†. Security experts, scholars, and the general public have called for an instant action from House of Representatives, federal and states government to come up with a practical policy that would completely ban the sale and importation of paramilitary weapons to civilians (Roberto, Meyer, Johnson, & Atkin, 2000). This essay aims at offering a reasonable alternative policy to the current control laws. Policy The existing laws, policies as well as regulations that prohibit sale and misuse of assault weapons have in the recent past turned out to be ineffective and unnecessary in United States of America. The increasing cases of misuses of firearms in the country have as a r esult called for the introduction of instant policy to counter the vice. The current legislation has misleading and incorrect definitions and explanation of the concept of assault rifle. The misleading and confusing definition has resulted to the emergence of serious setbacks in the effort of eliminating assault weapon in public sphere. As a result, to achieve the best outcome from the existing and new policies and regulations, the house of representative should provide a clear definition and explanation of the concept assault weapons. There is need for the house of representative to pass an assault rifle provision that will criminalize the misuse of firearms. The policy should as well impose very severe sanctions to individuals who are found in possession of illegal arms. The house of representative should propose to the federal and state governments to finance the appointment of one assistant United States attorney in each district to prosecute felons who are found to poses assaul t rifles. Moreover, the appointed attorney should as well be given the mandate and responsibility of executing the relevant sanctions to offenders (Hardy, 2002). To counter the misuse of firearms, the federal government and other stakeholders should ensure consistent enforcement of the existing policies and laws specifically in the context of drug-trafficking crimes. The house of representative should as well consider passing a provision that will facilitate the creation of level III prison facilities as well as minimum security in every state. Prison facilities will play an incredibly effective role in ensuring that, criminals who are convicted for illegally possessing and misusing firearms serves their sentence as prescribed by statute. Minimum security will on the other hand help in undertaking comprehensive investigation. In addition, the house of representative should as well create a legal task that will be mandated with the responsibility of exerting informal and formal press ure on the entertainment industry to take immediate measures to minimize the extensive misuse of firearms in their areas of coverage. The entertainment officials should as well be encouraged

Monday, November 18, 2019

Gender Oppression Glossary Essay Example | Topics and Well Written Essays - 1000 words

Gender Oppression Glossary - Essay Example With that limit, gender is talked about in a structural manner wherein the segregation of roles with paid employment is the side effect of the capitalist activities. Within the context of a family, the concept tends to explain and dig into the differences in gender roles in terms of domestic labour through materialist perspective. With that, the housework is part of the study and not just the employment. Despite of that, it failed short to create new analysis and relied solely on the established Marxist concepts. Within the bounds of employment, married women were considered to be reserved for labour when insufficient men were present to do the job to maintain the low wage rates. Being part of the reserve, married women are allowed to work and earn on their own to provide for her and her family without depending much on the wage of her husband. Despite of that, post World War II showed how married women still had low levels of income in the job market compared to men that showed disc rimination. The high turnover rates were not enough as married women could not match the demand for men workers as the former were not that of much use as the men do (Bottomore 215). It showed how women still need to make efforts to gain equality in the society and they could use the Marxist feminism as a tool for understanding their situation. Patriarchy Patriarchy pertains to the society that stayed true to traditions as proven by history and following the legacy created for thousands of years. It must not be mistaken for a term pertaining directly to men but it could be related to men. It is a form of formal group of people with a social structure that heavily lean on men to run the system. Although many problems arise from that form of society, it is still prevalent. In that society, there are three factors that pertain to men: domination, identification and centeredness. It involves control and in the process females are oppressed or discriminated. In that form, domination of m en occur in the form of authority in academic, military, legal, political any many more fields. Every top spots is usually reserve for males even the family structure. People usually think traditionally as women who worked themselves toward those positions were subjected to criticisms and exception to the rule topic. They wander how those females can cope up with the abilities of males. Sometimes men who worked the tasks of females were considered to be weak and effeminate. Patriarchal society is also identification of males as the generalization of being men are attributed to being positive, desirable and normal as they link those with masculinity. A good example is the dominating rule in linguistics wherein the pronouns for men and nouns were used to represent the people as a whole. For example, people pertain men to represent human beings while the pronoun he for a doctor. Those create the barriers between men and women and give credit too much to the males. Lastly, centeredness on men happen in that form of society as their activities and decisions are the most important. The media front many stories about men and their opinions. In few occasions, women were included but are portrayed as assistants or love interests of men as those males pursue their heroic adventure (Allan 6-10). This show how the traditional

Saturday, November 16, 2019

Market Entry Of Hui Li Shoes Into Singapore Marketing Essay

Market Entry Of Hui Li Shoes Into Singapore Marketing Essay The International marketing which is defined as performance of business activities including price, promotions, product and distribution decision and then the task of marketing research is to systematically collect data, process it into valuable information which is important for getting marketing decision. The information of the host country on political stability, cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth, inflation levels, business cycles and the levels of competition in that particular industry. These directly affect the economic viability of the product, since some of the factors affect profitability. This report examines possible feasibility of plan for china shoes company Hui Li entering the Singapore market. It indicated that despite previous successes for the company in china market significant strategic alterations to its target segmentations and marketing mixes as well as supply and distribution operations will be necessary for success in entering Singapore. It suggests that the future economic growth of the Singapore market and considering the position of international competitor already operating in the market that it is a critical objective for the company to enter the market in order to maintain long term growth of market 2. Background of Hui Li 300000876508128399649319422 During the 1970s, The Ping Pong model since 1976. By Hui Li brand sneakers were the popular shoes in China its bright and clean design a sharp contrast to the drab homogeneity of Communist China. Continuing into the 1980s, the shoe remained a status symbol for Chinese teenagers who were well-off enough to don a pair of famous Warrior models Hui Li. But as China opened up economically, so did the marketplace for sneaker brands. when the 50 year-old Hui Li name was still popular in China, it was no longer well-known as one of the premier Chinese brands. Instead, Hui Li shoes became the shoe of the working class worn by poor construction workers, elderly women and rural citizens looking for a pair of cheap, durable shoes, inexpensive brand name and mark-up. Fascinated by this story, a graphic design student from China recently released a photography book which features people wearing Warriors in various areas of China. Each copy of Book of Warriors comes with a pair of Warriors models by Hui Li. The author, Shumeng Ye, wishes to use the Hui Li brand to tell the story behind the shoes and represent a varity side of China. Not either the industrial power and economic power, but the daily life of a country with its own distinctive sneaker culture. A pair of Hui Li shoes was very expensive at the 1960s, and was popular trendy for young people at that time. Nowdays this old Chinese brands to make their comeback. 3. Market Entry of Hui Li Shoes into Singapore 01300000206900126032684190582 The main reason for entering Singapore is to increase sales and profits. Building up a branch in other town, city or state, entering a foreign market is mainly part of the relentless quest for business expansion and growth. Hui Li has a very useful business model and has gained market share in China market, the only way break into more wealth country in Asia. Hui Li targets young people. In Singapore, many young people like to wear designer, including working adults, sportspeople, schooling children, business people and the elderly. People in Singapore like to spend money on quality products, there have more dispose income, and they like to try out new products, especially from China, Japan, Korean, the USA and India. Also, there are not many shoes companies from China to Singapore; therefore, there is a possibility to market this new product brand in Singapore as the consumption size of market is actually growing. There are a range of potential routes by which Hui Li could enter this market. Ideally they have to pursue a strategy of equity investment have all control of its operations within Singapore. Whilst such a strategy carries the greatest risk it also provides the greatest reward and, most crucially, protects the integrity of the business and the brand. Hui Li has the financial resources, expertise and experience to do so and has proficiency in entering competitive market. As the decisions, which they make will directly affect every part of their business for many years in the future to Singapore. but, this is important in the decision-making process as firms assessment of the cost and risk associated with exporting their product into Singapore market. Exporting will be the best entry mode for manufacturers like Hui Li that wants active penetration of Singapore markets will look to direct export channel. Direct export has contained higher startup costs, greater information requirements and higher risks. They will choose Singapore agent channel and branch channel. Franchising is a form of licensing in which a company licenses a business system as well as property rights to an independent company or person. 4. Problems that could exist in Singapore for Hui Li Rivalry is placed in a central role for entering Singapore market. This means that company basically hastocompeting in industry effectively. It is obvious that global and local companies make intense competition for Hui Li. competitor most compete at same level of price and quality for leather shoes industry in Singapore including VANS from USA, TOPMAN from UK. The successful competitors has already got amount of market share and brand loyalty with consumer tastes over period of time. Hui Li has to be well prepared and well known Singapore market. Otherwise they May lose by those competitors. The market of china is slightly different from Singapore market, so that Hui Lis shoes may not be preferable for local consumer preferences. Consumer may only recognize the product which already established this market over decades. It may take time that makes them to accept new brand like Hui Li. Also brand loyalty has already established by their global and local competitor. It will be more difficult for them to switch their favorable brand easily. Moreover the brand reputation in Singapore is not as good as other international brand. The consumer may not choose their Hui Li product in first place even with high quality shoes. As the initial capital required for Hui Li to establish branch in Singapore, it will be huge amount of fixed and operation costs. Culture may influence on consumer behavior. Segmenting in terms of culture factors, Singapore also segment overall society in smaller subcultures. These subcultures division are based on variety sociocultural and demographic variables. Such as nationality, religion, geographic location, race, age and sex. Subcultures may have problem for Hui Li that loss of focus on to market targets. Because Singapore has multi combinations of nationalities like China, India and Malaysia. The Hui Li must determine whether the beliefs and customs shared by members of a specific subculture make them desirable choose for special marketing attention. Identification of subculture is complex in segmenting market particularly in countries like Singapore. They only enable to focus on sizable and natural segments as different members of a specific subculture have different preference of Hui Li shoes. 5. Environmental analysis of Singapore market 5.1 cultural analyses Geographical Setting A. Location Southeastern Asia, islands between Malaysia and Indonesia B. Climate Singapore is generally hot and humid. Its warm and humid year round, with the temperature almost never dropping below 20Â °C (68Â °F), even at night, and usually climbing to 30Â °C (86Â °F) during the day. C. Living condition Singapore has a very high standard of living for expatriates and the city has one of the best living conditions in Southeast Asia. Singapore people have more money to buy consumption goods. 5.2 Competitive analysis for Red Dragonfly SWOT factors Strengths good quality price affordable designed long lasting Weaknesses not international brand not popular Opportunities new affordable spending power of people in Singapore is high people like to try new things, new designs something exclusive Threat competition from leading brands price possible copying from others too many other shoe companies in Singapore 5.3 PEST FACTORS Political Environment Spore govt is very stable No problems with conflicting rulers /parties/groups/government Gets along well with other countries International countries like to promote their products in Singapore Economic Environment Spores economy is very stable Everyone has a job People in Singapore like to spend money Good jobs and good income Good education / almost everyone is educated Business-oriented Social Environment (social activities , social clubs , lifestyle of Singapore people, foreigners, ) People in Spore love clubbing, parties, gatherings Lifestyle is very rich -Many activities in many clubs, community center Multi-racial , harmony Many foreign mixture of people Mixed society Social media/interaction/very socially connected Technological Environment (internet, globalization, modernity, techno, phones, communication) People in Singapore are techno-savvy Internet is available everywhere Every home has Internet connection Most people use WIFI Latest hand-phone / smart phone technology Lots of people use social media eg. Facebook, twitter, etc Use hand-phone for everything internet, communication, discussion, conference, meetings, schools, etc The environment that needs further study will be the economic and social environment in Singapore for shoes. 6. Evaluation of the Marketing Mix (the 4 Ps) for possible adaptation Product Fashion designed with high technologies Popular in China Good quality Price Affordable price Priced for quality Priced for Brand Affordable for the Singapore market Promotion Visual merchandising such as store design and layouts Poster Newspaper advertisements / magazines Place -Located their retailer store at orchard road -Main shopping mall -Local partners 7. Conclusion of Analysis I think that Hui Li has perspective future in SG market. According to cultural analysis, we have brief knowledge about Singapore. The living condition of Singapore has a high standard of living. People like to buy more product, Hui Li may possible to entry this market to increase sales. And the climate has indicated that Hui Li need to decide what type of shoes can meet consumer needs in order to weather of generally hot and HUMIND in Singapore. Competitive analysis Hui Li will go through external and internal factors. There is no question that the phenomenon makes both opportunities and threats to Hui Li who looking for compete successfully in the international market. There is growing power for developing nations where Singapore presents significant business opportunities for Hui Li in entering. Local people would like to try new brand product with high quality and affordable price, even the brand is not international. However, most of competitors are international brand that Hui Li have to compete with them for market share and consumer loyalty, they need to differentiate their shoes to meet people needs. Finally the deciding mainly depends on an analysis of both external environmental conditions. Pest has provided general ideals that macro environment of Singapore. The factors indicated that economic of Singapore is growing and people have higher disposable income, political environment has encouraged foreign investment with lower tax rate. Society in Singapore is harmony with multi-racial foreign mixture of people. The macro environment for Singapore hat great impact for Hui Lis entering. The analysis of marketing mix in Singapore market has significant effects on Hui Li entering. And it is reasonable to recommend that a well know brand name has major impact on strategic planning process. All of 4p help Hui Li to build their brand successful in Singapore. Hui Li may local their retailer store at Orchard Road and main shopping mall. Orchard Road is main center for peoples attention and shopping around. The brand recognition can increase by locating this market place. The ownership of the Hui Li brand can cooperate with local partners will be able to help them access the Singapore distribution systems more effectively. They may promote main emphasis on visual merchandising such as layouts of store can be necessarily impact on communication tools with consumer and advertising on TV and newspaper. As the price of leather shoes are affordable and the product is well designed with quality one. All of analysis indicted that it is great opportunity for Hui Li to entry this ma rket. 8.Strategic Marketing Plan Marketing Plan for Hui Li Shoes 1 2. 1.Marketing objectives A. Target market B. Expected sales year 20 C. Profit expectation year 20 D. Market penetration and coverage Adaptation Core component B. Packaging component C. Support service component A. Adults, all ages B. 2 million dollars C. Three hundred thousand dollars D. Advertising, lower prices Main shopping center Such as: Orchard Road, Bugis. Well-designed shoes with high quality Delicated package Feedback 3. Promotion mix Advertising Objective Media mix Message Costs Sales promotion A. Objectives B. Coupons C. Costs Other promotional methods A. Promote products B. Magazine and TV C. Fashion product and high quality D. 40000 Promote new brand Newspaper Discount for the new buyer C. 50000 Poster 4 Distribution from origin to destination Port selection Origin port Destination port 2.Mode selection AD/DIS Air carrier packing A. Marking and labeling regulations B. Costs Documentation required A. Bill of lading B. Dock receipt C. Air bill D. Commercial invoice E. Proforma invoice F. Shippers export declaration G. Statement of origin 5.Insurance claim China port Singapore port A. AD Quick and convenience DIS may not get permission to entry and quotas A. Shoe box B. 10000 All needs 5. 10000 5 Channel of distribution Retailers Type and number of retail stores Retail markups for products in each type of retail store Methods of operation for each type 5 center stores B. Store Cash and credit card Scale of operation for each type Import and exports agent Warehousing A. Type B. Location D. Large A. Stores B. Bugis Orchard Road 6 Price determination 1.Cost of the shipment of goods 2.Transportation costs 3.Handling expenses A. Loading and unloading charges 4.Insurance costs 5.Customs duties 6.Import taxes and value-added tax 7.Wholesale and retail markups and discounts 8.companys gross margins 9.retail price 1. 10000 2. 15000 A.3000 4.30000 5.4000 6. 7% 7. 20% 8. 30% 9.50-100 7 Methods of payment 1.Cash in advance 2.Open accounts 3.Consignment sales 4.Sight, time or date drafts 5.Letters of credit Cash in advance Open account

Wednesday, November 13, 2019

Spacecrafts :: Space Shuttle Outer Space Race

Spacecrafts The first spacecraft was launched into space on October 4th, 1957 by the Soviet Union. Since then, there have been many more spacecrafts launched into space. I want to find out where the idea for sending a spacecraft into space came from, what spacecrafts do for the average person in their day to day lives, why the space race so important to the U.S. and the USSR and the advancements it made in spacecraft technology, and what NASA and other space agencies are planning to do with spacecrafts in the future. I have always had an interest in this subject and want to find out more about it. In 1903, Konstantin Tsiolkovsky proved mathematically that it was possible to launch a spacecraft into space using liquid fuels. After that, many people began working on ways to accomplish what Tsiolkovsky proved mathematically. Twelve years later, in 1915, Robert Goddard established that it was possible to send a rocket to the moon. In 1926, Goddard took a big step by launching the first liquid-fuel rocket. The Soviets took the first huge step in space by launching the first satellite, Sputnik 1 into space in 1957. The Soviets also took the next big step in space by putting the first human in space, Yuri Gagarin on April 12, 1961. On July 20, 1969, Neil Armstrong became the first human to step onto the moon. Since then, there have been many launches and missions into space. Ever since Tsiolkovsky proved it was possible to launch a spacecraft into space, people worked very hard to make that a reality. Although Tsiolkovsky did not come up with the idea to send a spacecraft into space, he did prove it was possible and got the ball rolling in sending a rocket into space. Spacecrafts do a lot of things for many people who do not even realize that they are using spacecraft technology to do what they are doing. When you watch the news in the morning to get the weather for the day, a satellite was used to observe weather patterns around the globe to provide the information you are viewing on the television. Any time you use your cell phone, you are using a satellite to connect to the person on the other line. Many people have satellite television rather than cable, which transfers information from a satellite to your television. Spacecrafts :: Space Shuttle Outer Space Race Spacecrafts The first spacecraft was launched into space on October 4th, 1957 by the Soviet Union. Since then, there have been many more spacecrafts launched into space. I want to find out where the idea for sending a spacecraft into space came from, what spacecrafts do for the average person in their day to day lives, why the space race so important to the U.S. and the USSR and the advancements it made in spacecraft technology, and what NASA and other space agencies are planning to do with spacecrafts in the future. I have always had an interest in this subject and want to find out more about it. In 1903, Konstantin Tsiolkovsky proved mathematically that it was possible to launch a spacecraft into space using liquid fuels. After that, many people began working on ways to accomplish what Tsiolkovsky proved mathematically. Twelve years later, in 1915, Robert Goddard established that it was possible to send a rocket to the moon. In 1926, Goddard took a big step by launching the first liquid-fuel rocket. The Soviets took the first huge step in space by launching the first satellite, Sputnik 1 into space in 1957. The Soviets also took the next big step in space by putting the first human in space, Yuri Gagarin on April 12, 1961. On July 20, 1969, Neil Armstrong became the first human to step onto the moon. Since then, there have been many launches and missions into space. Ever since Tsiolkovsky proved it was possible to launch a spacecraft into space, people worked very hard to make that a reality. Although Tsiolkovsky did not come up with the idea to send a spacecraft into space, he did prove it was possible and got the ball rolling in sending a rocket into space. Spacecrafts do a lot of things for many people who do not even realize that they are using spacecraft technology to do what they are doing. When you watch the news in the morning to get the weather for the day, a satellite was used to observe weather patterns around the globe to provide the information you are viewing on the television. Any time you use your cell phone, you are using a satellite to connect to the person on the other line. Many people have satellite television rather than cable, which transfers information from a satellite to your television.

Monday, November 11, 2019

Food Waste in America Essay

40% of the food America produces is wasted.1 Have you ever thought of how much food you waste a day? The average American wastes about 250 pounds of food every year.2 That’s about $600 dollars worth of food.3 Imagine what you could do with $600.00. No one notices what is in the back of their fridge or what goes into their trash can. Before you say that you don’t do that, think back to a moment when you had the chance to take the restaurant food home, but you declined it because you were too full. Now, imagine thousands of people doing that every day. Tons and tons of food is wasted. Over 33 million tons of food is wasted every year in America. 4 That is enough to fill a 90,000 seat football stadium to the brim with food over 120 times.5 We waste so much food that our food waste could power Switzerland for an entire year. Americans should lower the amount of food they waste by taking home extra food   from restaurants and buying appropriate amounts of food at the store . 1 http://www.culinate.com/articles/features/wasted_food http://www.businessinsider.com/fao ­wasted ­food ­2011 ­5 3 http://www.wisegeek.com/how ­much ­food ­does ­the ­average ­american ­waste.htm 4 http://www.epa.gov/osw/conserve/materials/organics/food/fd ­basic.htm 5 http://www.naturalnews.com/033885_food_waste_America.html 2 Everybody has been to a restaurant before and not finished their food. Well, did you ever think about bringing it home to finish later? Most people don’t think like that, since they are full at the moment, and believe they won’t eat it later. Give it a try and bring it home to eat it for a quick dinner later. Well, you might say ,â€Å"Oh well, I didn’t like the food.† There is nothing   wrong with that. If you don’t like the food then, you don’t like it. I’m not going to argue with that, no one likes to eat everything in the world. All I’m saying is open your eyes and notice how much food is being wasted at restaurants. Restaurants are America’s food source. We go to restaurants when we don’t feel like making dinner.​ The average family  goes to dinner around thirty five times a year. So, let’s say you waste on average five ounces. of food every time you go to dinner. That’s about ten lbs. of food wasted in one year just by going to restaurants. Now, let’s add your family into this. If you have a four member family that would be forty lbs. of food wasted by your family. That is equivalent to around forty plates of food being thrown out, and you could have eaten half of that at   home. The moral of the story is that if you reduce the amount of waste at restaurants, you can make a big difference in lowering America’s waste percentage. The average American family spends about $8,513 on groceries a year, and wastes about $600 of that food.6 Basically, the average American family wastes about fourteen percent of the food they buy. Families are wasting way too much food. My generation has grown up with this, so it’s all that we know. It is very hard to extinguish a bad habit. Have you ever heard of the saying, â€Å"Your eyes are bigger than your stomach?† That is actually very true. Have you ever seen people unload their food from their cart at a grocery store? I have seen people have so much food that they have to get another cart. That is just ridiculous. If you have a big family, that’s fineÍ ¾ but if you only have two to four people in your family, then you are purchasing too much food. There are simple ways to not overspend at a grocery store. One way to not overspend at a grocery store is to make a grocery list or   have a leftover day. Have a   leftovers on Wednesday or Sunday. Not everybody does this, but no one is innocent. most people have overbought amounts of food at some point. Maybe you ate the food ,maybe you didn’t. It is important to think before you go along buying more food than you can handle. This goes right back to the saying, â€Å"your eyes are bigger than your stomach.† Taking home food from restaurants and buying appropriate amounts of food at your local grocery store is a great way to lower food waste. America has the largest waste percentage in the world. That is not anything to be proud of. Do you ever think about how much food you throw away in a month? Food waste is a big problem in America, It could be lowered by just doing a couple simple of steps and by thinking before you throw away something that could be eaten. Food is meant to be eaten not wasted.

Saturday, November 9, 2019

Free Essays on Implications Of A Negative Society

Implications Of a Negative Society In today’s society there is a national trend of disorder and delinquency starting to develop in all of the nations’ schools. There are many different issues involving the problems with violence in schools. Emotional and psychological problems, as well as other issues, that society neglects in young students causes a dramatic effect on the outcome of a student’s work in many various ways. The problems can cause them to lash out in violence and or be disruptive in class, which are all part of the problem violence in school. Society created all of the problems that are associated with â€Å"violence in school† and now can’t live with it! Society’s issue with school violence can only be blame on the nation for having students to work and grow up in harsh environments. The media has really turned the violence in our schools into a growing concern for our nations’ parents. Since the 1970’s there has been a growing in crease of violence in school, and now in the 1990’s it! ’s seemed to thrive. In the early 1970’s there was a variety of problems with the inner-city schools and it has seemed to finally spread to the urban and rural areas in the early 1990’s. In â€Å"School Violence† the author, Deborah L. Kopka, writes about how in the 1970’s violence was really not perceived as a problem until the media enhanced the issue with all their glare and spotlight. From the beginning of the 1970’s decade their was an increased number of juvenile arrests for violent crimes. Violent crimes include, such actions as robbery with a deadly weapon, murder, manslaughter, aggravated assault and other indecent acts that intermingled as a part of society. In 1987 to 1992 there was an increase of violent crimes nationally and â€Å"Juveniles were responsible for about one in eight violent crimes in 1992† (Kopka 2). In the 1990’s, school violence seemed to grow under the... Free Essays on Implications Of A Negative Society Free Essays on Implications Of A Negative Society Implications Of a Negative Society In today’s society there is a national trend of disorder and delinquency starting to develop in all of the nations’ schools. There are many different issues involving the problems with violence in schools. Emotional and psychological problems, as well as other issues, that society neglects in young students causes a dramatic effect on the outcome of a student’s work in many various ways. The problems can cause them to lash out in violence and or be disruptive in class, which are all part of the problem violence in school. Society created all of the problems that are associated with â€Å"violence in school† and now can’t live with it! Society’s issue with school violence can only be blame on the nation for having students to work and grow up in harsh environments. The media has really turned the violence in our schools into a growing concern for our nations’ parents. Since the 1970’s there has been a growing in crease of violence in school, and now in the 1990’s it! ’s seemed to thrive. In the early 1970’s there was a variety of problems with the inner-city schools and it has seemed to finally spread to the urban and rural areas in the early 1990’s. In â€Å"School Violence† the author, Deborah L. Kopka, writes about how in the 1970’s violence was really not perceived as a problem until the media enhanced the issue with all their glare and spotlight. From the beginning of the 1970’s decade their was an increased number of juvenile arrests for violent crimes. Violent crimes include, such actions as robbery with a deadly weapon, murder, manslaughter, aggravated assault and other indecent acts that intermingled as a part of society. In 1987 to 1992 there was an increase of violent crimes nationally and â€Å"Juveniles were responsible for about one in eight violent crimes in 1992† (Kopka 2). In the 1990’s, school violence seemed to grow under the...

Wednesday, November 6, 2019

Death of a salesman by Arthur Miller Essays

Death of a salesman by Arthur Miller Essays Death of a salesman by Arthur Miller Essay Death of a salesman by Arthur Miller Essay Which eventually leads to Willis destruction. Wily leads a guilty life. The Death of a Salesman illustrates us on how Wily Loans guilt leads him to an unhappy relationship with his family. Wily is left feeling guilty after his son biff caught him having an affair with another woman. Now look Biff, when you grow up youll understand about these things. You mustnt overemphasized a thing like this. This is Wily trying to explain to his son about life and trying to say that its normal to cheat and be unfaithful, this all ties together how Wily lives a life of denial and how he tells himself things to make himself believe that its okay to do these things. Biff makes his father feel guilty as he leaves he screams muff fake! You phony little fake! You fake! the repetition brings out what biff is emphasizing about the lies Wily lives, Biff storms off out of the room. This turns into Biff never forgetting what his father did and hating his father for it. Wily also feels guilty towards his loyal loving wife that he cheated on. He comes into the room Will you stop mending stocking? At least while Im in the house. It gets me nervous please! The stockings in the play are seen as a symbol for heartache. Wily constantly gave his mistress stocking, so whenever Wily sees the stocking its a reminder of how he should have given the stocking to his loyal wife. Symbolism is one technique Arthur Miller uses in the play to underline Willies mistakes and approach to life. This relationship failures lead to Wily taking his life. Conclusion Everyone has choices in life and Wily loan took the wrong path in life with both his family and Job. What if Wily didnt cheat on his wife? What if Wily had a strong family relationship with his boys? What if Wily wasnt Jealous of the people around him? What if Wily loan took the Job he was offered? What if Wily Didnt takes is life? All this is Why Wily Loan is to blame for his destruction? Apishly Main

Monday, November 4, 2019

Cultural Diversity Paper Essay Example | Topics and Well Written Essays - 750 words

Cultural Diversity Paper - Essay Example fornio died but before his death he wished his tomb to be inscribed that when he was born California was still Mexico and in his death, it is still Mexico. As Josà © was in California, he meets the love of his life Maria (Jennifer Lopez) who was a citizen of the United States and Maries her. However, Maria is illegally deported by the U.S. government to Mexico but manages to return to Los Angeles after two years through an arduous and long trip. In her return, she comes with their new child named Chucho. After 20 years, their eldest daughter Irene is getting married, and Paco and Chucho have grown-up. New add-ons to the family comprise Toni, Guillermo, and Jimmy. The movie gains energy after the marriage when Chucho unintentionally kills his rival Mejja, who was bothering him, and he becomes a fugitive. Afterward the Los Angeles Police Department shoots Chucho as Jimmy watched, this made Jimmy angry, and he followed the footsteps of Chucho of becoming a fugitive. Chucho’s gir lfriend gets pregnant and gives birth to Carlitos, but dies unexpectedly. Chucho blames the doctor and after stealing from a store he is jailed and Carlitos is brought up by his parents. After being released, he does not want to anything to do with his son but when he sees him he suddenly wants to take care of him. Nevertheless, his son does not like him but later they reconcile. The story ends with Maria and Jose recalling about their past (Nava, 1) The use of family or household as a character in the movie gives a point of reference for the numerous potential audience. However, simultaneously, the characters diversity and the narrative assessment of their choices in life tend to value integration over assimilation while the insinuations to Mexican religiousness insist on a certain degree of unreachability to the non-Chicano listeners. Therefore, the demonstration of family imitates the patterns already recognized with respect to the demonstration of space and language use. Concisely, from

Saturday, November 2, 2019

Epidemiology Paper Essay Example | Topics and Well Written Essays - 1250 words

Epidemiology Paper - Essay Example These viruses are HIV-1 and HIV-2. HIV-2 virus is mostly found in Africa particularly West Africa, while HIV-1 is the major cause of HIV/AIDS basically in all regions of the world. These viruses attack the immune system and they have the capacity to become part of the human DNA. There are many indications of HIV/AIDS. it is important to assert the fact that the signs or indications of this disease are analogous to the signs or indications of a range of other common diseases that affect human beings. However, the signs and indications of HIV/AIDS are prolonged and more rigorous as compared to those of other common disease. Signs that are prevalent at the initial stages of the disease include high fever, lilac or lavender blemishes or spots on the skin, wound and abscesses that fail to heal when medicated, long lasting weariness and fatigue, swollen lymph nodes, fast or swift loss of weight, sore or broad whitish looking glaze in the orifice and anus, frequent or recurring flu and diarrhoea (Mayer and Pizer, 2004). According to the World Health Organization (2014), there are a number of ways through which HIV/AIDS can be transmitted. These include all incidents that exposes the blood of an individual to that of an infected person through sex, through sharing needles and other prickly substances such as razor blades. This disease can also be transmitted from a mother to her unborn child if measures are not taken, and also through blood transfusion. There are many complications of HIV/AIDS that are as a result of the abating of the immune system. This makes infected individuals prone to a range of other diseases or complications otherwise referred to as opportunistic ailments. One of the most common complication of HIV/AIDS include tuberculosis and is one of the major causes of death among those infected. Other complications include bacterial infections such as salmonellosis, candidiasis, cryptococcal menengitis, cancers, wasting syndrome,

Thursday, October 31, 2019

President Research Paper Example | Topics and Well Written Essays - 1000 words

President - Research Paper Example A number of events took place during the cold war both regionally and globally catalysing the formation and adoption of the Truman doctrine. Russia sponsored communism was on the rise and influencing the entire Europe. Hungary’s democratic government was overthrown by the communist party in 1947 attracting strong condemnation by President Truman. In 1948 again the communist party with the support of Russia used force to grab power in Czechoslovakia. The attempted Berlin blockade would have also significantly affected the course of events had it succeeded. The Russian threat became particularly significant in 1949 when Russia deployed its tool to influence the entire Europe. Russia also went on to explode its nuclear bomb nullifying America’s lead. The Korean escalated the tensions between the two rival super powers. It became apparent that to restore confidence in Europe, economic assistance, rearmament of West Germany and military aid were necessary measures. The Presi dent thus sought Congress’s approval of $ 400 million towards aiding turkey and Greece both in terms of military and economically (Merrill, 20006). The relationship between the United States and the USSR was unhealthy during the cold war. Russia’s aggression and expansion of its communist influence into Eastern Europe after the defeat of Germany was not taken well by the United States and other Western democracies. The US dominated the politics and economics of Western Europe and therefore was very threatened by Russia’s influence in the East. The two powers differed on ideology & politics and were competing for internal influence along the different lines. The competition lasted between 1947 and 1991 when the Soviet Union officially collapsed. The spreading communism ideology supported by Russia saw communist parties overthrow democratically elected governments in Hungary and Czechoslovakia. Russia’s detonation of its first atomic weapon and its

Tuesday, October 29, 2019

When we were Soldiers Essay Example for Free

When we were Soldiers Essay The Randall Wallace movie â€Å"When we were Soldiers† is a factual account of Vietnam War but with specific Hollywood aspects which one finds in majority of movies. The move takes you back to the year is 1965 and Lt. Col. Hal Moore leading the 1st Battalion of the 7th Cavalry. The battle takes place at the La Drang Valley called The Valley of Death. This film allows the viewer to see what fighting and the what the war zone was really like in Vietnam as they experience one of the most violent battles in U. S history. The film uses images in a very important way to convey historical truth as to what really happened at Vietnam. The film uses graphic images to portray what the battle scene was really like. It shows how the American troops were outnumbered and how they were fighting literally within feet of the enemy. The images in the movie that we seen are as close to as what it was really like, because there was a photographer there taking pictures during combat. The pictures that the photographer shot during battle helped us visualize what the battle scenes were really like and the pain and anguish that soldiers went through when fighting. The images of soldiers dying during combat and the reality of the battle helps to portray the bloodiness of the battle. Some black and white photographs of the actual battle scene in 1965 were in the film so that the viewer could see real images of the battle and what soldiers had to go through to survive the combat. One problem with most Hollywood films about war is that they make war seem more heroic than it actually is. The producers of this film managed to keep that false sense of wanting to fight in a war to a minimum. The images and the plot allow the viewer to really see what is going on in the battle. The producers show how gruesome the battle really was and the small heroism there actually was in a war. The grim fighting conditions that soldiers endured while fighting in Vietnam made many Americans want to stay out of war as it was a horrible place to be. This film had a couple of weak spots in the plot. One thing was that it never really talked about why we were going to Vietnam to fight in a war. It barely touched on the subject about the controversial issues that surrounded the United States into entering this war. The battle at La Drang Valley was one of the first battles in the Vietnam War, and the American public knew little about our position in Vietnam until this battle had taken place. When this battle broke out there was no hiding our position any longer. The American public would now know that we were at war with northern Vietnam. Another part of the plot that I thought was bad was the life on the home front. I feel as the producers used Hollywood at the home front a little too much. The films most dramatic scene involving the Armys failure to properly deliver the telegrams of regret is ruined by a number of wives crying through screen doors. Also when the husband comes home he rings the door bell to provide a false sense of sorrow only to see him standing there to greet his wife and family. This hurts the films authenticity but makes up for it when the battle scenes resume. Another part of the film that was poor was the timeline of events that happened. In the movie it seemed as if the battle only took a few days where in reality the battle took over a month. It is a little bit confusing because when it returns to the home front it seems that time is going by but, when on the combat zone it is like the battle took a couple of days and then everybody left to go home. In reality the battalion that the film was following left the combat zone to another battalion and they returned back to base. The film is important because it takes a look at the first battle of Vietnam and how under equipped, out numbered and ill informed our troops really were. When they first step foot onto the battle scene they undertake heavy fire from the enemy and realize that they may be in over their heads. They never suspected that they had such great numbers in their military. The amount of casualties was tremendous, after the first day of fighting thousands of bodies lay on the battle field.

Sunday, October 27, 2019

Leadership capabilities: An analysis

Leadership capabilities: An analysis Leadership: ‘Leader a word which makes a normal human being into a famous personality (locally, nationally, internationally). Many authors express their views on leadership like. ‘A leader is one who selects, equips, trains, and influences one or more followers who have diverse gifts, abilities, and skills and focuses the follower to the organizations mission and objectives causing the follower(s) to willingly and enthusiastically expend spiritual, emotional, and physical energy in a concerted coordinated effort to achieve the organizational mission and objectives.(Bruce E.winston,2006:7). Here he says that leader, who selects an individual who had diverse abilities, tastes, culture and skills for particular task to be completed in a way that he trains, motivates and influences him with his skills. This type of leadership is seen in many personalities, An example is Sir Stuart Rose CEO of Marks and Spencer, who follows democratic type of leadership style in his decisions but makes autocratic style of leadership in terms of his short term achievements. He established good relations between employees and his other colleagues. ‘Effective leaders arent born, they are made. And they are made just like anything else, through hard work. And that the price well have to pay to achieve that goal, or any goal (Vince Lombardi, American football coach). Sir Stuart Rose was first joined Marks Spencer in 1972 as a management trainee then he took many stages in profession in many companies and presently CEO of Marks Spencer. This is how to compare the definition of Vince with Rose career, that if he was born leader then he could have given the high position in any sector but day by day he had developed the companys fame by the time he was CEO, Marks Spencer was low in profits and was going private. Increasing profits introducing new thoug hts like plan A, for which he became the chairman of business in the community (BIC). Criterion of Leadership: Behavioural theory of leadership defines that successful leadership is rooted in definable, learnable behaviour; any one can become leaders or learn leadership qualities by teaching and observation. This behavioural theory is a good tool for many people, basing on this we in our group had discussed few criterions for leadership. Professional-friendly: In this criteria a leader should be professional-friendly in terms of task so that follower can achieve the task successfully, so that he can deal a task with them correctly and can give good guidance. Vision: Basically a good leader has to understand the culture and value of the organization, then he can work hard to communicate their vision over the organization at all levels. He should have clear-cut idea of understanding that their vision will be successful in any situation. Motivation: Every human in this world has different cultures in terms of behaviour, feelings and many more, so that their commitment to particular task is different at this instance motivation is a tool which can boost their activities (performance), and finally this can yield fruitful results in any task. Individual consideration (Responsibility): Leader should take the responsibility of particular task at any situation with out depending on his followers. Here is an example which gives an idea of having individual consideration of a lady. In 1989 Melissa, a fourth-grader in Nashville, Tennessee in USA, she was felt responsible about the pollution in her country and felt that what could be her countries position when she grows old, then she began writing letters to president and local politicians like mayor, congressmen and senators, she had no response from any one, but she was called up the local television channel and did an on-camera commentary. Melissa also started a club called Kids F.A.C.E (kids for a clean environment) which could help then in planting trees, picking up litter. Starting with just six members at her elementary school, kids F.A.C.E. grew to more than more than 5,00,000 members with 22 countries. Feeling responsible even at age 9 and became a leader this shows that age doesnt matter. Since she took responsibility of a task and led it for huge level at different countries. (James M. Kouzes, Barry Z. Posner, The truth about leadership 2010:2) Communication: The most important criteria for a leader, for giving a task to his followers he has to communicate in a proper way so that followers has to get the task which is to be done. It is also a way of ascendancy for his followers. Flexibility: When many issues hit at once, handle more than one problem at once, this is a perfect behaviour of a leader. For example Sir Stuart Rose was the chief executive officer of Marks and Spencer he had to deal with many sectors in a limited period of time, he made the organization (Marks and Spencer) better in terms of profits and fame, he made flexible. Teamwork: It is leaders responsibility to understand each and every one is from different culture and have different behaviour, human relationship and functions and bring them in and make a unity and perform teamwork. This is called as unity in diversity. Respect for others: Do not belittle (under estimate) the opinions and work of the other people regardless of their status (profession). Emotional Intelligence: ‘Abilities such as being able to motivate oneself and persist in the face of frustrations; to control impulse and delay gratification; to regulate ones moods and keep distress from swamping the ability to think ; to empathize and to hope.(Mullins 2010:144). Emotional intelligence is able to think and handle the situations in frustrations. A leader should have this criteria because to lead the team successfully. Feedback with my strengths and weakness: Every one has strengths and weakness at his style in any of his own talents. Here is 360 degree feed back from my friends in my style of leadership along with my strengths and weakness to improve my effectiveness of my leadership. Motivation is a driving tool in achieving goals, I do like motivating people because every human is unique and they do mistakes and dont get positive result at single attempt( this is not in every ones talent, I do take in few cases) rather than discouraging is it important to motivate or encourage them. Responsibility (individual consideration), emotional intelligence. Here is an example for my emotional intelligence and responsibility, in my group professor gave an topic on delegation, so we were discussed and chose a person from my group as leader but the person was unable to speak then I took the responsibility and spoke few points about it( in Allitt Malcolms class in S3 batch). Flexible with group, this factor makes good use of comfort with individuals when performing as group and can communicate as well for different task to be completed. Respect for others, this is an good point for expressing ones capability, There is a famous telugu saying that even a grass comes out by bursting the land, so every one has individual thoughts and ideas so that a leader has to respect others. From my feedback its a point that I lack team work capabilities at situational times for example, if any professor gives a task to be completed in few minutes then I do my work independently. They say I am not a good listener, when I am listening my mind wanders for unnecessary thoughts and put me out of the class or any subject which makes me lack of confidence and feel depressed which is also a negative skill given by my friends in my feedback. Day by day every human learns a bit compared with the past, me comparing with the past days I learnt much in my Master of business administration (MBA). Being involved in group activities, taking responsibility, I am doing my best to improve the skills to be a good leader or at least be a good learner Conclusion: Though I have many positive qualities like communication, responsibility, emotional intelligence, motivation and lack in some skills like teamwork, not good listener, feel depressed for which I have to improve. In the leading in changing world every thing is not constant we have to grow as the world tends to modern. Personal Narrative Essay Outline: Anonymity on the Internet Personal Narrative Essay Outline: Anonymity on the Internet The right to anonymity over the Internet must be guaranteed to people due to the Fourth Amendment and the Supreme Court, and only information which people explicitly agree to offer can be accessed. People must be guaranteed anonymity over the Internet so they can voice insights and opinions, a right given by the First Amendment, freely without fear of persecution or danger. My father was a vocal critic of Woodbridge Townships (where we used to live) to cut spending from its middle schools, thus vastly reducing the capabilities of sports and extracurricular activities he voiced his concerns about the well-being of the students on an Internet blog, which gathered the following of many town residents and parents after several blog posts, he found that the township was attempting to gain a subpoena against the blog website seeking to identify my father, who blogged under an unrevealing username my fathers lawyer friend informed if that if the township succeeded in gaining a subpoena, my father might be persecuted the township failed in gaining the subpoena due to a similar case ruled before, Manapalan v. Moskovitz Judge Flynn ruled that, I recognize there are First Amendment issues with the past administrationà ¢Ã¢â€š ¬Ã‚ ¦anyone has a right to make their feelings clearà ¢Ã¢â€š ¬Ã‚ ¦and first of all the bloggerà ¢Ã¢â€š ¬Ã‚ ¦ as a right not to be drawn into the litigation and forced to reveal identity or to impede on his or her First Amendment rights simply on a suspicion, however founded or unfounded. Had my fathers anonymity been breached, he might have suffered persecution for simply voicing his opinions: for this reason, anonymity must be guaranteed to Internet users to allow people to fully express their freedom of speech. Second body paragraph: Topic Sentence: If people are not guaranteed anonymity over the Internet, they can be severely blamed or persecuted for reasons they are not responsible for. Supporting evidence: -three years ago, when I was in eighth grade, I was unfairly blamed for posting something on the Internet my eighth grade history teacher had all of his students participate in an online class forum where everyone posts their ideas anonymously on sensitive topics such as abortion -I left my online account open at the library inadvertently and posted harmless jokes on the forum -my teacher somehow found out that the jokes were posted by me, probably by contacting the website administrator, and had the school administration suspend me for a day even though it was my fault for not signing off on my account, I was unjustly punished even though the jokes posted were detrimental to the learning process, it would have been better if Internet anonymity was upheld so that no one would have been punished unfairly Closing Statement: Granting Internet anonymity prevents people from being unjustly blamed or persecuted for actions they did not commit, even if the actions warranted probable cause as said in the Fourth Amendment. Internet anonymity allows people to establish their feelings on the Internet without creating unnecessary negative publicity, as can happen when peoples online identities are revealed. Virgil Griffith created the Wikipedia Scanner in 2007, a search tool that tracks Wikipedia entries back to their source IP addresses even though the Scanner can help prevent people from posting incorrect things, it can create unnecessary publicity for celebrities or government agencies posting entries for example, if a celebrity edits his or her own page on Wikipedia by adding a true fact that is at the same enhancing his or her image, the media will portray him or her in a negative light The right of the people to be anonymous over the Internet allows them to express their voice without creating publicity that they do not desire The right of anonymity over the Internet must be guaranteed and people should be allowed to access information only which others have explicitly agreed to. The Fourth Amendment and the rulings of the Supreme Court support Internet anonymity.

Friday, October 25, 2019

Hurston :: essays research papers

Zora Neal Hurston was the daughter of a Baptist Preacher born in Alabama on January 7, 1891 only 26 years after slavery was abolished. When she was three her father moved their family to Eatonville Florida. Eatonville was the first incorporated black community in America, a place that Zora held as the black utopia. Zora was able to receive an education and earned her B.A. in Anthropology from Columbia University in 1928 (Zora). Her father was the mayor of Eatonville which allotted her opportunities that many other blacks did not have, but that is not to say that being the daughter of a black mayor from a black town made things easy for her. Zora eventually became an accomplished novelist and folklorist as well as an authority on black culture from the Harlem Renaissance (Zora). Her greatest novel was that of Their Eyes Are Watching God, however when the book was released in 1937 it was criticized by the black community as downplaying the hardships that blacks of that time had to end ure at the hands of whites; subsequently the book was shelved and forgotten until the 1970’s. Today because of a revival of her novel it is considered to be a modern literary canon (Verma). The town that Zora grew up in was a rural black community. Because her interaction with whites was very limited she did not have the constant contrast or knowledge of being a minority. As far as she was concerned she was no different, or at least she held the same value as everyone else. It was not until she was sent to school in Jacksonville Florida that she actually realized her diversity, or as she put in her short story â€Å"To be Colored Me†, â€Å"the very day that I became colored â€Å"(Hurston). When she arrived in Jacksonville it was the first time that she had such a great contrast of her color to that of the larger of society. â€Å"I was not Zora of Orange County any more; I was now a little colored girl. I found it out in certain ways, in my heart as well as in the mirror† (Hurston). Zora was lucky however to have grown up in an all black community where she was not harassed for her color and looked down upon by others. As stated above she was not even aware of her color until she went to a major city where the majority of the population was white.

Thursday, October 24, 2019

Community Illness Solution Essay

There has been an odd rise in similar and extensive illnesses in not only adults but children as well. This is becoming quite a concern for many of the residents in this community because that just means a rise in their chances of catching the illness to. If our community does not resolve the problem as soon as possible it will continue to spread and possibly affect the entire community. Upon further investigation into the reasoning or cause of this problem, I have found a legitimate reason why this is happening. I have discovered that the cause may be from the gas company’s malpractices either before the community came together or sometime afterwards. I found my reasoning by keeping an open mind and investigated any and every possibility there could be. The gas companies practices are the only issue I have found that could cause a problem such as the one in our community. As well, once I found that reasoning I looked also into the illnesses and what could have possibly caused them, and again I found that the problem with the gas company is the root cause for the illnesses. I have begun to spread the word about my discovery to make everyone in the community aware of the issue that has led to our problem. I believe that with the strength of our entire community we can unite and fight for our justice against the gas company who has caused our community such a great problem. My first idea in the fight for our justice is to go straight to the gas company and explain our findings and demand them to do something about the issue to help fix the problem. If our community cannot seem to meet an agreement with the gas company, I say we take it to a higher level. We need to possibly approach the mayor of our town or even the court system if we must. We need to keep our viewpoints open and not stick to what we think is going to resolve the problem because one idea may not instantly resolve our problem. We not only need to resolve the issue with the gas company, but need to find ways to help the families that have been plagued with the illness. I believe our community can set up a fundraiser of some sort to help raise money for the hospital bills and such that are a result of the illness. If our community does nothing about this problem we are never going to grow or thrive because no one beyond current residents will move here knowing of this plaguing illness. That would be horrible for our economy in this community, and we cannot just accept this problem. I believe we need to just go head to head with the problem and resolve it as a community. If we do not do anything our community is going to look weak and we will look like we gave up or that we are just a bunch of quitters. I won’t allow that to happen.

Tuesday, October 22, 2019

Bookbinders Book Club Essay

1. Before beginning any case, students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME>XL menu after starting Excel. These tutorials are designed to work with our OfficeStar examples which are located in the My Marketing Engineering directory, usually installed in My Documents during software installation. The data required for this case is located in two files in the My Marketing Engineering directory (usually located within My Documents): Bookbinders Book Club Data (Customer Choice). xls Bookbinders Book Club Data (Customer Choice) Holdout Sample. xls 2. Introduction About 50,000 new titles, including new editions, are published in the United States each year, giving rise to a $20+ billion book publishing industry. About 10 percent of the books are sold through mail order. Book retailing in the 1970s was characterized by the growth of chain bookstore operations in concert with the development of shopping malls. Traffic in bookstores in the 1980s was enhanced by the spread of discounting. In the 1990s, the superstore concept of book retailing was responsible for the double-digit growth of the book industry. Generally situated near large shopping centers, superstores maintain large inventories of anywhere from 30,000 to 80,000 titles. Superstores are putting intense competitive pressure on book clubs, mail-order firms and retail outlets. Recently, online superstores, such as www. amazon. com, have emerged, carrying 1–2. 5 million titles and further intensifying the pressure on book clubs and mail-order firms. In response to these pressures, book clubs are starting to look at alternative business models that will make them more responsive to their customers’ preferences. Historically, book clubs offered their readers continuity and negative option programs that were based on an extended contractual relationship between the club and its subscribers. In a continuity program, popular in such genres as children’s books, a reader signs up for an offer of several books for a few dollars each (plus shipping and handling on each book) and agrees to receive Copyright  © 2008 by DecisionPro, Inc. To order copies or request permission to reproduce materials, go to www. decisionpro. biz. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording or otherwise – without the permission of DecisionPro, Inc. a shipment of one or two books each month thereafter. In a negative option program, subscribers get to choose which and how many additional books they will receive, but the default option is that the club’s selection will be delivered to them each month. The club informs them of the monthly selection and they must mark â€Å"no† on their order forms if they do not want to receive it. Some firms are now beginning to offer books on a positive-option basis, but only to selected segments of their customer lists that they deem receptive to specific offers. Book clubs are also beginning to use database marketing techniques to work smarter rather than expand the coverage of their mailings. According to Doubleday president Marcus Willhelm, â€Å"The database is the key to what we are doing†¦. We have to understand what our customers want and be more flexible. I doubt book clubs can survive if they offer the same 16 offers, the same fulfillment to everybody. †2 Doubleday uses modeling techniques to look at more than 80 variables, including geography and the types of books customers purchase, and selects three to five variables that are the most influential predictors. The Bookbinders Book Club The BBB Club was established in 1986 for the purpose of selling specialty books through direct marketing. BBBC is strictly a distributor and does not publish any of the books it sells. In anticipation of using database marketing, BBBC made a strategic decision right from the start to build and maintain a detailed database about its members containing all the relevant information about them. Readers fill out an insert and return it to BBBC which then enters the data into the database. The company currently has a database of 500,000 readers and sends out a mailing about once a month. BBBC is exploring whether to use predictive modeling approaches to improve the efficacy of its direct mail program. For a recent mailing, the company selected 20,000 customers in Pennsylvania, New York and Ohio from its database and included with their regular mailing a specially produced brochure for the book The Art History of Florence. This resulted in a 9. 03 percent response rate (1806 orders) for the purchase of the book. BBBC then developed a database to calibrate a response model to identify the factors that influenced these purchases. For this case analysis, we will use a subset of the database available to BBBC. It consists of data for 400 customers who purchased the book, and 1,200 customers who did not, thereby over-representing the response group. The dependent variable for the analysis is Choice — purchase or no purchase of The Art History of Florence. BBBC also selected several independent variables that it thought might explain the observed choice behavior. Below is a description of the variables used for the analysis: Choice: Whether the customer purchased the The Art History of Florence. 1 corresponds to a purchase and 0 corresponds to a nonpurchase. Gender: 0 = Female and 1 = Male. Amount purchased: Total money spent on BBBC books. Frequency: Total number of purchases in the chosen period (used as a proxy for frequency. ) Last purchase (recency of purchase): Months since last purchase. First purchase: Months since first purchase. P_Child: Number of children’s books purchased. BOOKBINDERS BOOK CLUB CASE 2/4 P_Youth: Number of youth books purchased. P_Cook: Number of cookbooks purchased. P_DIY: Number of do-it-yourself books purchased. P_Art: Number of art books purchased. To assess the performance of the model, the data set includes a second sheet with 2300 customers–a holdout sample representative of the entire target market. The use of such a validation sample is an appropriate way to compare alternative models. BOOKBINDERS BOOK CLUB CASE 3/4 EXERCISES BBBC is evaluating three different modeling methods to isolate the factors that most influenced customers to order The Art History of Florence: an RFM (Recency, Frequency and Monetary Value) model, an ordinary linear regression model, and a binary logit model. 1. Summarize the results of your analysis for all three models. Develop your models using the case data files and then assess them on the holdout data sample. Interpret the results of these models. In particular, highlight which factors most influenced the customers’ decision to buy or not to buy the book. Bookbinders is considering a similar mail campaign in the Midwest where it has data for 50,000 customers. Such mailings typically promote several books. The allocated cost of the mailing is $0. 65/addressee (including postage) for the art book, and the book costs Bookbinders $15 to purchase and mail. The company allocates overhead to each book at 45 percent of cost. The selling price of the book is $31. 95. Based on the model, which customers should Bookbinders target? How much more profit would you expect the company to generate using these models as compared to sending the mail offer to the entire list? Based on the insights you gained from this modeling exercise, summarize the advantages and limitations of each of the modeling approaches. Look at both similar and dissimilar results. As part of your recommendations to the company, indicate whether it should invest in developing expertise in any of these methods to develop an in-house capability to evaluate its direct mail campaigns. How would you simplify and automate your recommended method(s) for future modeling efforts at the company. 2. 3. 4. 5. 6. 1 The case and the database were developed by Professors Nissan Levin and Jacob Zahavi at Tel Aviv University. We have adapted these materials for use with our software, with their permission. 2 DM News, May 23, 1994. BOOKBINDERS BOOK CLUB CASE 4/4

Zhu Yuanzhang First Ming Dynasty Emperor essays

Zhu Yuanzhang First Ming Dynasty Emperor essays Zhu Yuanzhang was founder of the Ming Dynasty, the one dynasty that endured for so long (1368-1644), considering the fact that it was established by a commoner. The reason Ming Dynasty and its first emperor Yuanzhang occupy special place in Chinese history is because this was one of the only lonely two dynasties to have been formed by a landless peasant. It is not everyday that commoner emerges from nowhere, overthrown powerful rulers of the time, establishes his own dynasty that endures for three long centuries. But Yuanzhang managed to achieve this colossal feat and thus his name went down in Chinese history as a competent emperor, second commoner only after Liu Yuanzhang's rise to fame and power was simply unprecedented in history. Born to a very poor family in Anhui province in 1328, Yuanzhang was orphaned at a very young age. Since he practically lacked a family, he joined Buddhist monastery and became a monk during his teen years. In bad times, he even resorted to beggary but it appears that fate had something big in store for him. This young man joined the quasi-religious movement to overthrow the Mongols who had been created havoc in the country and quickly shot to position of leadership. He conquered Nanking in 1367 and attacked Beijing the very next year, defeating Mongols and establishing the famous The overthrow of Mongols and YUAN Dynasty are recorded in history as major events that spurred series of successes for Yuanzhang and gave peasants the courage to rise against the elite and their ruthless ambitions. But it is important to understand that Mongol defeat was not an independent occurrence. It was actually a culmination of a series of small peasant uprisings that had been occurring in various parts of the country. Peasants were living in wretched conditions and they revolted against Mongols in small but effective uprisings. However this gave Yuanzhang the opportunity ...